Last Modified: January 6, 2023
The use of “we,” “our,” and “us” herein refers to Exact Match Marketing, LLC (“Exact Match”), and “you” and “your” refers to you as the consumer accessing and using Exact Match Marketing, LLC’s website located at https://exactmatchmarketing.com/, and including software-as-a-Service offerings as described in an Order Form, the Services, the Materials (as defined below), and any and all intellectual property provided to you or any Authorized User (as defined below) in connection with the foregoing. (collectively, the “Platform”).
“Order Form” means any order form, statement of work, or other ordering document signed and accepted between you and Exact Match.
“Services” means the Platform and any other services identified in the Order Form, including Exact Match’s subscription services made available via the internet. Functionality of the Services may include lead generation, marketing and advertising, data, data analytics, data cleansing, other features, and any output from Platform data, and may include documents, or other materials that Exact Match provides to you through the Services (such documents and materials collectively, “Materials”).
“Authorized User” means anyone who you give permission to access and use the Platform.
- Collection of Personal Information
“Personal Information” refers to information that identifies you personally that you provide to us or that we collect from you when you apply for our Services, or from third parties, or automatically. The types of Personal Information that we collect are: (1) Biographic information, such as your name, age, or date of birth; (2) Contact information, such as your address, telephone number, or email address, as well as any social media contact information; (3) Professional information, such as your title, company name, industry, link to your professional profile, or information about your employment history; (4) Preferences for things like method for contacting you or your preferred language; (5) Credentials, such as usernames and passwords for your website accounts with us, and any information posted or submitted by you on the website; (6) Financial or transaction data, such as information for a credit or debit card or for a bank account that you use to pay for our services, the cost of the transaction, and the type of item purchased; and (7) Other such information you may provide to us.
Some of your information will be collected automatically when you use our Platform (“Automatically-Collected Data”). Examples of Automatically-Collected Data include your IP address, operating system, type and language of your web browser, date and time of your visit, duration of your visit, pages you visited or links you clicked while on our Platform, websites you visited before and after using ours, and any referral website.
We may collect your Personal Information you provide us when you use our services, for example, when you visit our Platform, register for an account, and contact us through the Platform contact form.
We may collect your Personal Information from third parties. We may also combine the Personal Information we collect from third parties with Personal Information we collect from you. For example, publicly available aggregated marketing data. We also may obtain Personal Information about you from consumer reporting agencies, as well as from commercially available sources such as public websites, data aggregators, and public databases. We may obtain Personal Information about you from third-party providers of products and services, if you use such products or sign up for marketing, advertising, or lead generation services. Depending on your relationship with us, this Personal Information we collect from third parties may include:
- Name, email address, postal address, or residential property address;
- Information about your property, including its condition;
- Information on your buying habits and interests and other publicly observed data (such as from social media);
- Information relating to home checkups or reviews;
- Information about any warranties or service contracts;
- Demographic information;
- Events or circumstances that may impact or have impacted your property;
- Recommended or provided repairs or other services provided to your property;
- Credit-based insurance score reports for you or adults in your household;
- Inspection reports;
- Your traffic and criminal violations information;
- Information pertaining to the activation or maintenance of the activation of a smart home or Internet of Things (“IoT”) device including, but not limited to, monitoring services;
- Information regarding subscriptions to a home maintenance or security service;
- Information we obtain when you connect to Hippo through social media; or
- Device identification information about your mobile phone, tablet, or other device.
We may use the Personal Information we collect from you and about you to draw inferences, such as information regarding your preferences or habits. We may also collect other identifying information as disclosed in other policies or notices. Note that you may choose not to provide us with your Personal Information. However, your decision to withhold your Personal Information may affect our ability to provide you with full access to our Platform, products, and Services.
- Use of Personal Information
We collect and use your Personal Information for the purposes and legal bases identified in the following:
3.1. To provide you with our Platform, products, and Services.
We may use your Personal Information to fulfill our contractual obligations to you and communicate with you about your order of our Platform, products, or Services including for payment processing or providing receipts. We may also use data to modify, customize, or improve our Platform, products, and Services. If you purchase products and Services from us, we may use your information from your purchase transaction, such as the cost of the transaction, type of Service or product purchased, payment type, currency, and location of payment. We also use your Personal Information to register and administer any account you create through our Platform. We may track and process your data and use of our Platform for security purposes.
Our legal bases for these uses are to perform our contractual obligations to you and fulfill our legitimate business interests, including fraud detection and prevention, risk assessment, or improvement of our Platform, products, and Services. Note that where we need to collect and use Personal Information by law, or under a contract we have entered into with you, and you refuse to provide Personal Information when requested, we may not be able to perform our contract with you.
3.2. For communication, customer service, dispute resolution, and other troubleshooting.
We may use your Personal Information to communicate with you and provide customer service including to respond to inquiries, provide support, address issues or disputes, or otherwise manage our relationship with you. We may contact you using a variety of methods including by mail, email, telephone call, internet chat, fax or otherwise and we may retain records of those communications. Customer service may include use of your information to improve our Platform. Our legal bases for these uses are your consent for communications or to further our legitimate business interests, including to improve customer relations.
3.3. For marketing or surveys.
We may use your Personal Information so that we can market, promote, or advertise our Platform, products, and Services. We may advertise products to you on our Platform or social media platforms based on your interests or through email. Unless you ask us not to, we may also contact you about new products or Services available to you.
We may also request your information for contests or surveys. Participation is voluntary. We may use contact information, biographic information, and demographic information to assess survey results or contact winners and award prizes. We may use your Personal Information to analyze aggregate and statistical data about our products, services, customers, and industry.
Our legal bases for these uses are to further our legitimate business interests relating to marketing, advertising, and promoting our Platform, products, and Services.
3.4. For employment applications.
If you happen to apply for a job with us, we may collect and process your Personal Information and additional information about you including information collected in any applications or forms, resumes, or employment records; information obtained from references; work eligibility and equal opportunity employment information (as required or permitted by applicable law); or other information. We may also share your information with our employees, affiliates, subsidiaries, service providers, and consultants. Please also review additional terms that may apply when you submit your application.
3.5. For other technical, logistical, financial, tax, legal, compliance, or administrative functions.
We may also use your Personal Information to fulfill legal or compliance obligations including with regard to government agencies or law enforcement investigations, litigation or dispute resolution, discovery, regulatory obligations, corporate investigations, debt collections, public interest, and national security, among other things.
- Cookies and Similar Technologies
You may also accept, reject, or block these technologies. Locate information about how to manage your cookies, web beacons and other technologies in your browser’s help section. Please note that disabling these technologies may prevent our Platform from functioning properly.
Our Platform does not currently respond to browser Do-Not-Track signals.
Online Behavioral Advertising: Online behavioral advertising (known as “OBA” or “internet-based advertising”) involves the collection of information from a computer or other device about a visitor’s web browsing activity across non-affiliated websites to allow us to deliver advertisements based on that visitor’s website browsing history, including, but not limited to, web pages viewed, search terms used, or the manner in which you navigate a website. Companies we work with may place cookies on your devices and use related tracking technologies to support our OBA efforts. If you do not want your information collected and used by the companies involved in our OBA efforts, you can opt out by following the OBA Opt-Out procedure.
- Cookies and Similar Technologies
We may also share your Personal Information with our employees, contractors, and service providers. Our service providers may include: Advertising and Marketing partners, Data analytics and visualization partners, or Social media platforms.
Note that you may choose not to provide us with your Personal Information. However, your decision to withhold your Personal Information may affect our ability to provide you with full access to our Platform, products, and Services.
- Data Security and Integrity
We take precautions to try to protect your Personal Information both online and offline and to try to keep Personal Information accurate, current, complete, and reliable for its intended use. We use various security technologies and procedures to help protect your Personal Information from loss, misuse, unauthorized access, disclosure, alteration, and destruction. When collecting or transmitting confidential information, such as credit card numbers, we protect that information through encryption.
- Access; Correction
Depending on the circumstances and applicable law, you may also have the right to lodge a complaint with a local supervisory authority; the right to have us restrict the processing of your Personal Information; the right of portability of your Personal Information; or the right to withdraw any consent relating to the processing of your Personal Information. Your withdrawal of consent, if any, does not affect the lawfulness of processing based on consent before its withdrawal.
You may remove any browser plug-in using your browser’s plug-in settings. You may revoke access to your networking, customer relationship management, or social media platforms using the settings relating to those email service providers or platforms. Please refer to the help section of those email service providers or platforms for additional help.
- Links to Third Party Websites
- Sensitive Data; Children’s Personal Information
We do not knowingly collect or use sensitive Personal Information (e.g., race, ethnicity, ethnic origin, political affiliations, religious or philosophical beliefs). Also, we do not knowingly collect or use children’s Personal Information. Our Platform is not intended to be used by children and individuals under the age of thirteen should not share Personal Information on our Platform.
We may contact you via email. You may opt out of any future emails from us at any time by using the unsubscribe links included in our email communications to you. You may also opt out of other communications from us by contacting us using the information in the “Contact Us” section below.
- Amendments, Revisions, or Updates
- Contact Information
Exact Match Marketing, LLC
Attention: Customer Care
By email at firstname.lastname@example.org
Or by calling 614-636-6789